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Be A Manikin For A Day

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We’ve all walked by a clothing store and seen a manikin wearing the newest, trendiest styles the store is offering. Manikins have been standing in windows and sales floors for centuries, grabbing the attention of shoppers. These “life-size” figurines are supposed to resemble you, the buyer, yet they always seem to have skinny, model-like bodies, and, of course, no movement. Unfortunately for the clothing industry, not all people can relate to these lifeless statues. People come in all shapes and sizes, so how can a retail store customize a manikin to fit the needs of every buyer in their shop? Perhaps manikins aren’t the most effective way to sell clothes.

Imagine the window of a clothing store lined with digital screens. As you walk past, your own image pops up on the screen– but you’re not wearing what you’re wearing. You are wearing new jeans, shirt, shoes, and jacket. Not only is the screen showing you how you could look after leaving the store, but it also line-items the price of each product. Just by glancing at the screen, you can decide whether or not it’s worth it to go into the store.

This idea would eliminate a lot of the pain points of shopping (at least for me). Instead of scouring through racks of clothes, just stand in front of the screen. The screen would take your picture and allow you to choose the sizes you need. Based on the criteria entered, the screen would display clothing it feels would be a nice fit for your body type and style. From here, you simply drag and drop the clothing to the mirror-like image on the screen using touch-screen technology. Once you find something you’d like to actually try on, simply press a “Try It On” button, and a representative would bring the clothes to you. As an added bonus, why not be able to post the picture of you with the clothes to your Facebook or Twitter accounts? You could gather feedback from your friends and family instantly – even if you’re shopping alone.

Based on your selection, the screen would also give you style recommendations, inform you of current sales promotions, or provide you with buyer reviews of chosen products. The digital screen would serve as a personal stylist and could eliminate a lot of overhead due to excessive staffing. The digital screen would also help with inventory control– So many times I’ve seen shirts on racks that don’t belong because someone picked it up and put it down on a different rack. By having the store representative bring the clothes, inventory would be easier to control.

Ultimately, I see this idea adding to the customer experience. For those who don’t enjoy the traditional shopping experience, this could serve as a great way to attract new customers and sales.


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